Skip to main content

Our team sent over 1,200,000 Peer-to-peer messages in the 2022 cycle.


Peer-to-peer (P2P) texting messaging has emerged as a powerful tool for political campaigns to engage with voters on a personal level. Unlike traditional mass texting, P2P texting enables campaigns to have one-on-one conversations with individuals, fostering a sense of authenticity and connection. This direct approach allows campaigns to deliver personalized messages, answer specific questions, and address concerns, creating a more meaningful and impactful interaction with voters. P2P texting messaging is particularly effective in mobilizing supporters, recruiting volunteers, and encouraging voter turnout, as it provides a direct channel for campaigns to communicate with their target audience in a more intimate and responsive manner.

In harnessing the potential of P2P texting messaging, Neel & Partners can assist political campaigns in executing effective and scalable outreach strategies. We ensure compliance with regulations and maximizing the efficiency of the campaign’s outreach efforts. We can help craft compelling scripts and templates for P2P texting messages, ensuring they resonate with the target audience and convey the campaign’s key messages effectively. By leveraging our knowledge of data analytics, We can also provide insights into message performance, enabling campaigns to refine their strategies and optimize their engagement with voters through P2P texting messaging.

Open Rate


Prefer Text over Phone Calls or Emails


Average Response Rate


Neel & Partners was an integral part of our election efforts this past cycle; surpassing my expectations, meeting deadlines and the high quality of their work. Not only was I able to come in under budget, we also achieved our goal!

Denise LasherFlorida Federation for Children PAC